2025’s 3 BIGGEST SKINCARE TRENDS

Buzzy ingredients, hardworking formulations and next-gen tech mean the world of skincare is always evolving. But what buzzwords will you be hearing about this year? Stay on top of your game with our guide…

Biomimetic Peptides:

Peptides aren’t new. In fact I explained what they are and how they work on our skin in this blog post last year. But this year expect to hear a lot about breakthrough biomimetic peptides. First to market are Medik8 with Liquid Peptides Advanced which smooths expression lines in just 10 minutes and deep set wrinkles in eight weeks. Botox in a bottle. Sign us up.

SHOP: Medik8 Liquid Peptides Advanced

Marine Collagen:

If I had a pound for every time we get a DM asking us about collagen supplementation, I’d be the proud owner of a The Row suede tote. Marine collagen is becoming more popular, derived from fish skin and scales, it’s broken down into slightly smaller particles, with studies finding that it’s absorbed 1.5 times more efficiently than other types of collagen. Rich in peptides that can penetrate the skin, it boosts elasticity and hydration. Its compatibility with human skin makes it ideal for improving texture, reducing fine lines and enhancing overall radiance. Obviously one to avoid if you have a fish allergy.

SHOP: Revive Collagen Premium

Phyto Estrogen:

We know that our estrogen levels decrease as we age, leading to drier skin that wrinkles more easily. Plus, the ceramides that help build the skin barrier are also compromised by the decrease in estrogen levels, meaning skin is more prone to redness, blemishes and sensitivity. Expect to see more talk about PhytoEstrogens this year with brands now harnessing estrogen-like compounds found in plants that boost moisture levels and collagen production. British-brand Votary are one of the first to harness phytoestrogens to restore radiance and bring balance to dry, dehydrated, and sensitive skin.

SHOP: Votary Nutrient Cream Light